DJ Big Spin and Chrissy Chriiis

Apparel Graphic/Various Branding

The Brief: A graphic that incorporates the classic vibe of the DJs. The DJs play genres ranging from funk and discos to hip-hop.

The Idea: I wanted a color palette that evoked words like “groovy, retro, funky” and came up with red, maroon, blue, and yellow, albeit shifted slightly cooler than the primaries.

The graphic went through a couple of changes, initially starting as a jukebox, but after feedback wanting something more representative of a party, a boombox replaced it. The album crate was put there to represent the “diggin’ in the crates” that DJs do to find music. As analog DJs, a turntable was illustrated as well.